Beauty products

Fir in modern cosmetics ALVÉA

The Ukrainian cosmetics market is growing rapidly: consumers are looking for natural formulas, effectiveness and transparent ingredients. Ingredients that soothe the skin, protect it from irritation and urban smog, and are truly useful in daily care are particularly valued.

Why fir trees?

GRANTE specialists analysed plant components with proven effects and selected fir essential oil (Abies sibirica) — a powerful natural ingredient with a scientifically proven profile.

Fir oil contains:
Bornyl acetate — reduces discomfort and sensitivity.
α-pinene and limonene — antioxidants that protect against photoaging.
Phytoncides — natural antiseptic action for clean pores.

Cosmetic benefits for the skin:

Soothes redness, itching and sensitivity after sun exposure or shaving.

• Supports cleanliness without irritation.
• Antioxidant protection against smog and oxidative stress.
• Tones and improves microcirculation.
• Aromatherapeutic effect — the fresh coniferous aroma reduces tension.

The role of fir in ALVÉA formulas

In ALVÉA cosmetics, fir oil is used in an optimal concentration (<3%) to ensure daily comfort without the risk of irritation. It perfectly reinforces the brand’s concept:

• naturalness and “clean beauty”,
• functionality of a single formula,
• Safe daily care for sensitive skin.

A powerful ingredient at the heart of the brand

Fir is not just a natural ingredient. Its unique properties provide:

• protection against free radicals,
• quickly soothes sensitive skin,
• support for natural microbiota,
• a feeling of freshness and relaxation.

Combining the demand for naturalness and scientifically proven effects, GRANTE has created ALVÉA — a line where the power of fir works for the beauty and health of the skin.